J-League teams no longer have neutral names? The core policy supporting Japanese football has reached a crossroads

On the morning of October 17, Japanese media Sponichi broke the news that Japan’s J-League will announce that it will officially cancel the Hometown system that has been in use for nearly 30 years in the 2022 season and look for a new development model. It will be officially announced as soon as this month. This report caused an uproar and was resisted by public opinion on the Internet, and was quickly “faced” by the authorities. So, what kind of system is the Hometown system, and what impact will this system change have on the Japanese football league?

Which graphic design websites are worth recommending? Advertising · 9x4R-e
What is the Hometown system?

The so-called Hometown system is defined by the J League as: “To achieve the goal of integrating football clubs with local communities, to create a city where sports can be integrated into people’s lives, and people can enjoy their physical and mental health and life.”

When Hyundai established the J League in the 90s of the last century, it followed the “Franchise” of professional baseball in Japan, and used Japan’s second-level administrative division “Ichimura Town” as a unit. The competition is held on the obligation of Hometown. It can be said that the essence of this system is to localize professional football clubs so that a team can cultivate the same area for a long time and create a football culture belonging to the region itself.