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“World wave” with a foot of 1 billion euro?
25 years ago, in the opening match of the 1996-97 Premier League season, 50 meters away from the goal, the young and handsome David Beckham raised his foot to shoot. Sunshine, green field, blonde youth, a beautiful arc across, the Premier League 10 years best goal was born.
David’s shot has already become the best billboard in the Premier League
History doesn’t repeat itself, but it has a beautiful arc pressing the rhyme. A few days ago, on the stage of the European Cup, also on the pitch of England, Czech striker Patrick hick seemed to be “soul piercing” Beck. He raised his foot to shoot 45 meters away from the goal and crossed the sky like a precise arc. The furthest goal in the history of the European Cup was born here, which instantly ignited the heat of the European Cup.
Soon, this world wave Fairy Ball became the landmark moment of this cup. It was quickly spread on social media all over the world by means of video, moving pictures and inventory. “Hick and his efforts will carry on the history of football and the European Cup forever!”
From fans who are fond of talking about it to ordinary people who eat melons, they are repeatedly bombed by this goal in various channels. A UEFA official sighed in an interview: “Hick’s goal is a moment worth 1 billion euros.”
This sentence reveals not only the commercial value of the European Cup, but also the huge commercial appeal of sports itself.
Just as Beck became famous, Hick’s super long shot will become the starting point of his soaring price; At the same time, worldfirst, an unfamiliar brand that sponsored the European Cup for the first time, surrounded the green field with red LED ads, becoming a part of the historic shooting.
On the domestic social media, this scene is called “Wanli world wave”. On the overseas TV stations and social platforms, this goal is also being repeatedly broadcast, “planting grass” consumers’ minds, constantly realizing the “1 billion euro” commercial value of the brand itself.
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European Cup, the top stage of top brands
Why is the goal worth a billion euros? What is the origin of wanlihui behind it? These questions must be repeated in the minds of fans.
To understand the commercial value of this goal, we should start from the commercial value of the European Cup itself.
As the first world top competition after the outbreak of the epidemic, the 2020 European Cup has attracted much attention. It has been postponed for a whole year, and both players and fans are “choked”. This time, for the first time, the European Cup came to 11 host cities in 10 countries, truly becoming a bridge connecting the whole Europe and the world through broadcasting.
Internationally, there are more than 254 national and regional TV stations broadcasting, covering more than 200 countries and regions. According to the prediction of authoritative institutions, there will be 5 billion people watching the European Cup; In China, the European Cup is broadcast by CCTV, iqiyi and Migu, covering hundreds of millions of users.
In fact, after the expansion from 16 teams to 24 teams, the number of teams increased by 50% in the European Cup, and the number of games increased from 31 to 51, up 65%. The scale improvement has brought about corresponding growth. It is estimated that the military expansion has helped the European Cup to achieve a revenue of 2 billion euros, 40% more than that of the last European Cup. It is becoming a gold medal “money printer” in sports events.
In addition to the stars and teams, the sponsors of the European Cup are also very competitive, becoming the leading role in the news and the focus of the whole society.
Since Ronaldo moved Coca Cola, which caused the stock price to plummet by 4 billion US dollars, the little bottle on the table of the press conference has become the biggest protagonist in the news cameras. It has repeatedly been on the microblog for hot search, and this moment and the commercial value behind it will be fixed in history.
In addition, due to the surprising number of “Chinese” advertisements on the sidelines, Chinese enterprises won four of the 12 sponsorship seats. Therefore, there is also a nationwide discussion on whether the advertisements seen by Chinese and foreign fans are consistent. But in fact, the European Cup did not use DBR virtual technology. Audiences at home and abroad can see the brand names of Chinese characters such as Wanli Hui, Alipay, Hisense and so on. There is no doubt that the Chinese market has become an important marketing position for the brand.
In such an environment where the whole people are talking about the European Cup, it is unexpected that “Wanli world wave” can bring Wanli Hui together to win the national level heat.
Why do we say “beyond Presupposition”? You know, the longest goal in the history of the European Cup – such a magic stroke is classic, and it is not common. Can be the same frame, of course, Hollywood screenwriters can not preset, this is the charm of sports competitions.
But a classic anti chicken soup golden sentence is: if you want to win the lottery, you have to buy the lottery first The reason why “wanlihui world wave” is “reasonable” is precisely based on wanlihui’s advance layout of sponsorship seats for the European Cup. They recognize and deeply understand the value of sports competitions, open more marketing windows from IP competitions, and move the stage to the whole world in order to obtain greater business returns.
As a matter of fact, wanlihui is not only in the same frame as Hick’s goal, but also in Turkey, Denmark and other scoring moments. The successful appearance of “wanlihui is used for cross-border collection and payment”. It also makes this slogan and wanlihui grab users’ minds together, arousing netizens’ creative inspiration.
Among the JRS of Hupu, there are several stories about wanlihui and the European Cup: “If heaven is in love, heaven is old. Seeing wanlihui, one can’t help it.” Follow Wanli to buy, and the villa is close to the sea. ” A billboard with goal bonus! ”
And it’s true. Through different search index tracking platforms, the author found that wanlihui’s popularity in the whole network has soared since the European Cup on June 12. The stadium advertising based on the event has made the brand wanlihui gain a very influential exposure.